The best approach is to seek a watch you’ll love wearing, that ticks solid value-criteria, and then hold it patiently....
Bond’s switch mirrored the cultural shift of the 1990s — from old-world luxury to forward-thinking sophistication....
The value lies in authentic imperfection — something increasingly rare in a world obsessed with flawless finishes and mass production....
It’s fitting that the watch Steve Jobs wore—at a moment when Apple was poised to change the world—was so understated....
While quartz and smartwatches can achieve near-perfect accuracy, mechanical watches live and breathe in a world of tiny tolerances and natural variation....
A 39% tariff on Swiss-manufactured goods is creating ripple effects across the watch industry—especially for watches exported to the U.S. market....
The challenge lies in finding a middle ground where watches retain their exclusivity and value without alienating the very enthusiasts who fuel the culture....
With its vault-like case, retro‐futuristic styling and heritage rooted in 1969’s spirit of defiance, it offers a compelling story and aesthetic....
For most wearers, power reserve isn’t just a number—it affects the practicality and lifestyle fit of a watch....
Vintage offers history, rarity, and the romance of imperfection, while reissues deliver reliability, accessibility, and stress-free ownership....









