Celebrities who wear these accessible timepieces send a powerful message — that wearing a watch should be about personality, not prestige....
In the hierarchy of watch collecting, the beater may not be the most glamorous, but it’s arguably the most essential....
It’s a story of accessibility, functionality, and cultural relevance that no one saw coming....
One day, they might just be the watches enthusiasts wish they had bought when they were cheap....
You don’t need to spend a fortune to own a timepiece with heritage, quality, and style....




