As autumn sets in, the horology world is buzzing with innovations, reissues, and celebrations. From ground-breaking releases to global watch observances, here are the top watch news headlines making waves in October 2025.
1. Audemars Piguet Unveils the RD#5: iPhone-Inspired Chronograph
One of the biggest surprises this month comes from Audemars Piguet, releasing the Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5. What makes it stand out: the chronograph pushers behave more like soft buttons reminiscent of smartphone input, requiring just 300 grams of pressure and 0.3 mm of travel—an unusual approach for luxury chronograph design.
This innovation pushes the boundaries between mechanical precision and digital ergonomics, and it underscores AP’s commitment to research & development.
2. World Watch Day Comes Alive on October 10
October 10, 2025, marks the inaugural World Watch Day, a global celebration dedicated to mechanical watchmaking. The date was intentionally chosen to mirror the classic 10:10 dial display, turning a marketing convention into a symbolic festival for horology.
Expect watch brands, boutiques, and enthusiast communities to host events, social media campaigns, and educational content around this day—an opportunity for the wider public to connect with watch culture.
3. TAG Heuer Revives Its Formula 1 Line for Good
After years of limited-edition returns, TAG Heuer has officially relaunched its Formula 1 collection as part of its core lineup. Among the nine new models, three are now permanent offerings. Notably, they’re powered by solar-charging movement Calibre TH50-00, housed in steel and TH-Polylight cases, merging retro DNA with modern tech.
With this move, TAG Heuer bridges its motorsport heritage and contemporary sustainability, offering accessible reference points for younger watch enthusiasts.
4. Bangkok Watch Week Gathers Global Horology Enthusiasts
From September 23–28 (just ahead of October’s buzz), Bangkok Watch Week 2025 showcased 26 prestigious brands in Southeast Asia, highlighting the region’s growing influence in the watch world.
While strictly not October news, the momentum from the event sets the tone for new releases and regional trends that will dominate the final quarter of the year.
5. Independents in Focus: IAMWATCH Event & Rising Stars
Later this year, independent watchmaking took center stage in Singapore during the IAMWATCH event hosted by The Hour Glass. Brands such as MB&F, Akrivia, and Raúl Pagès displayed rare pieces and sparked renewed interest in horological artisanship.
Meanwhile, Swiss startup Vanguart continues to attract attention as a rising name. With limited production, high complications, and celebrity associations, Vanguart is gaining traction among fashion-forward collectors.
6. Industry Outlook: Prices, Pre-Owned Market, and Tech Disruption
The broader watch industry remains in flux. While the new-watch market is experiencing slower growth, record-breaking auction sales persist for rare pieces, suggesting that demand for unique and historically significant watches remains strong.
Brands are also grappling with the challenge of balancing heritage and innovation, especially as new materials and tech (like soft mechanics and solar movements) continue to disrupt established norms.
What This Means for Watch Enthusiasts & Collectors
- Innovation is accelerating: The RD#5 and solar-powered revivals show that even established brands are experimenting in design and engineering.
- Watchmaking is being celebrated culturally: World Watch Day gives the community a shared moment for awareness and outreach.
- Independents are rising: Events like IAMWATCH and brands like Vanguart remind us that creativity often comes from outside the major luxury groups.
- Market dynamics are shifting: While mainstream new-watch sales may cool, collector interest in rare, meaningful pieces remains resilient.
